Strategic Management

Strategic Management In your recently confirmed role as Strategy Consultant for a new client organisation, you have to report to the board upon your findings to date. From this basis you are then required to make justified proposals for change to potentially boost shareholder value. The organisation choose is Oldtown Group, www.oldtown.com.my REPORT STRUCTURE - TITLE PAGE - TERM OF REFERENCE - EXECUTIVE SUMMARY (150 words) - What is the report finding and proposal with existing resources? - INTROUDCTION - BODY - CONCLUSIONS - REFERENCES - APPENDIX The tasks to be completed in your report are:- TASK 1 : INTRODUCTION (10 marks) - Produce a background statement to provide a corporate profile of your client. - This is essential to set the context for this assignment. - The client profile will include product and market relationships, competitive positioning, scope and scale of the business, number of employees, key financial results for the past 3 years and significant milestones achieved. TASK 2: STRATEGIC ANALAYSIA (20marks) - Submit a carefully evaluated environmental analysis using established conventions the summarise this into SWOT analysis. Propose your strategic direction for the business over the next 3 years. - External and Internal Environmental Analysis is required using established conventions to derive a SWOT Analysis which can be actioned and prioritised. - Task 2 should be concluded with the future strategic direction for the next 3 years justified through the SWOT Analysis. TASK 3 : STRATEGIC PURPOSE (20marks) - Re-evaluate the client’s Vision and Mission statements as well as their current Core Values. Justify and changes required arising from you proposed strategic direction to ensure alignment with these statements of strategic intent. - You are required to evaluate the adequacy and relevance of current statements of strategic intent against backcloth of emergent change for intended strategic direction. Where these do not exist, then they should be created. - Dedication to Vision, Mission and Core Values is expected. TASK 4 : STRATEGIC OPTION FOR GROWTH (20 marks) - Using authoritative methodologies, provide a own framework for growth within which your proposed strategic direction can be placed. - Set growth targets over the next 3 years. - You must select classical models and frameworks from Ansoff, Porter, Mintzberg or a combination of these to provide a solid framework with which to place the new proposed strategic direction. - Close reference to the literature is expected. - Tangible, realistic growth targets on revenue and profit loss will be expected. TASK 5 :STRATEGY IMPLEMENTATION (20 marks) - Propose how needed changes will be achieved together with a plan of Implementation. - Strategy Implementation and Control is the theme of Task 5. Established theoretical contributions should be examined for application. - Process, Measurement and Monitoring systems for performance management will be expected as well as a GANTT chart to show how change can be planned for implementation over a 3 year planning horizon. TASK 6 : ESSENTIAL CONDITIONS (10marks) - Critically assess the essential conditions which must prevail for your proposals to achieve the desired outcomes. - Until now, all which has been prepared is based upon forecasted ambitions from the consultant for the clients business. - Now the essential conditions which must prevail to ensure valued outcomes are achieved must be highlighted internally, externally and interactively with customers/ stakeholders.