strategic management

strategic management Order Description BUS3110M-1516 ASSIGNMENT Task: 1. Select two of the following strategic management models: • Porter’s Five Forces • Industry Life Cycle • The Cultural Web • Porter’s Generic Strategies • Yip’s Drivers of Internationalisation 2. Use real examples to demonstrate how the two models can be applied in the car industry. 3. Critically evaluate the 2 models, identifying their strengths and limitations. Provide some suggestions for dealing with these limitations. 4. Based on your analysis, what recommendations would you make to a car company currently developing a strategy to improve their competitiveness in this industry? Provide an explanation of how these recommendations would improve their strategy. Format: 3000 word (+/- 10%) written assignment Submission: You will need to submit a hard copy (handed in to the Business School Reception) and an electronic copy via Turnitin. Marking Criteria: The primary areas that the assignment will be marked against are: • Structure and presentation • Understanding of key concepts • Analysis and argument • Use of the literature 90-100%: a range of marks consistent with a first where the work is exceptional in all areas; 80-89%: a range of marks consistent with a first where the work is exceptional in most areas. 70-79%: a range of marks consistent with a first. Work which shows excellent content, organisation and presentation, reasoning and originality; evidence of independent reading and thinking and a clear and authoritative grasp of theoretical positions; ability to sustain an argument, to think analytically and/or critically and to synthesise material effectively. 60-69%: a range of marks consistent with an upper second. Well-organised and lucid coverage of the main points in an answer; intelligent interpretation and confident use of evidence, examples and references; clear evidence of critical judgement in selecting, ordering and analysing content; demonstrates some ability to synthesise material and to construct responses, which reveal insight and may offer some originality. 50-59%: a range of marks consistent with lower second; shows a grasp of the main issues and uses relevant materials in a generally business-like approach, restricted evidence of additional reading; possible unevenness in structure of answers and failure to understand the more subtle points: some critical analysis and a modest degree of insight should be present. 40-49%: a range of marks which is consistent with third class; demonstrates limited understanding with no enrichment of the basic course material presented in classes; superficial lines of argument and muddled presentation; little or no attempt to relate issues to a broader framework; lower end of the range equates to a minimum or threshold pass. 35-39%: achieves many of the learning outcomes required for a mark of 40% but falls short in one or more areas; not a pass grade but may be sufficient to merit progression to the next level. 30-34%: a fail; may achieve some learning outcomes but falls short in most areas; shows considerable lack of understanding of basic course material and little evidence of research. 0-29%: a fail; basic factual errors of considerable magnitude showing little understanding of basic course material; falls substantially short of the learning outcomes for compensation.