Strategic Management

Strategic Management Describe Abell’s three-dimensional busin" rel="nofollow">iness-defin" rel="nofollow">inition model and explain" rel="nofollow">in where it can be utilized. Then, consider Reader’s Digest Association, publisher of Reader’s Digest, the largest circulation magazin" rel="nofollow">ine in" rel="nofollow">in the world in" rel="nofollow">in 1992. As famous and as popular as its magazin" rel="nofollow">ine and brand were at the time, the real value to the company was the huge database of subscribers that it had (around 50 million readers). It has used that database to sell various products such as condensed books and other publications, videos, CDs, and so on. Usin" rel="nofollow">ing Abell’s model, explain" rel="nofollow">in what other products it could send down this distribution channel which would be amenable to mail order and that would appeal to its subscriber base