Strategic Management

Strategic Management Order Description `As a marketin" rel="nofollow">ing consultant, you have been asked by a client organisation to report to them on how and why they can plan and implement strategic relationship programmes, targeted to their different customer segments.` A short busin" rel="nofollow">iness report is required, based on an organisation of your own choice. ( SAMSUNG COMPANY UK in" rel="nofollow">in this case) SUBMISSION METHOD/MODE:- Onlin" rel="nofollow">ine via turnitin" rel="nofollow">in, ---------------------------------------------------------------------------------------------------------------- Individual written assignment on the followin" rel="nofollow">ing situation analysis: `As a marketin" rel="nofollow">ing consultant, you have been asked by a client organisation to report to them on how and why they can plan and implement strategic relationship programmes, targeted to their different customer segments.` A short busin" rel="nofollow">iness report is required, based on an organisation of your own choice. ( SAMSUNG COMPANY UK in" rel="nofollow">in this case) Maximum Word Limit and Assessment weightin" rel="nofollow">ing for each aspect within" rel="nofollow">in the assessment: • Overall maximum of 2,000 words • Assessment Weightin" rel="nofollow">ing – 100% of the assessment in" rel="nofollow">in the module ----------------------------------------------------------------------------------------------------------------------- Description of Assessment Requirements The written assignment must not exceed the word limit of 2,000 words Appendices must be used as supportin" rel="nofollow">ing documentation, and as such be referred to in" rel="nofollow">in the main" rel="nofollow">in body of the text Appendices must not be used simply as additional material Marks will be allocated in" rel="nofollow">in lin" rel="nofollow">ine with the followin" rel="nofollow">ing guidelin" rel="nofollow">ines: 1. Describin" rel="nofollow">ing the chosen organisation – its markets and its various targeted customer segments. (400 words) (20%) 2. Advisin" rel="nofollow">ing how your chosen organisation should plan and implement its future relationship programmes targeted at its various segments. (800 words) (40%) 3. Analysin" rel="nofollow">ing the potential benefits of these strategic relationship programmes to your client organisation. (600 words) (30%) 4. Academic protocol- appropriate referencin" rel="nofollow">ing and report layout. (10%) Assessment Criteria In addition to the criteria outlin" rel="nofollow">ined in" rel="nofollow">in the assessment details above, the assignment will be assessed on: 5. Demonstratin" rel="nofollow">ing that you have undertaken sufficient research on the topic (in" rel="nofollow">in text references). 6. Demonstration of a reasonable understandin" rel="nofollow">ing of the theoretical background to the topic (based on the above in" rel="nofollow">in text references) 7. Demonstration of reasonable knowledge of the practical application of such theory. 8. A clear structure and clarity of presented arguments. 9. Good presentation and grammatical accuracy. ---------------------------------------------------------------------------------------------------------------------- Module Learnin" rel="nofollow">ing Outcomes to be Assessed:- (Module Learnin" rel="nofollow">ing Outcomes are required to be those in" rel="nofollow">indicated in" rel="nofollow">in the Module Descriptor contain" rel="nofollow">ined in" rel="nofollow">in the validated programme Identify and discuss contemporary marketin" rel="nofollow">ing strategies -------- and through case study example discuss their success, failure ,future contributions to the fields and activities of contemporary and future marketin" rel="nofollow">ing activities Critically discuss and determin" rel="nofollow">ine an understandin" rel="nofollow">ing of the strategic marketin" rel="nofollow">ing plannin" rel="nofollow">ing process Undertake and evaluate situational analysis related to the design of market - driven strategies and their translation in" rel="nofollow">into marketin" rel="nofollow">ing programmes Defin" rel="nofollow">ine key marketin" rel="nofollow">ing activities and discuss fin" rel="nofollow">indin" rel="nofollow">ings in" rel="nofollow">in terms of limitations, :contributions and worth ;in" rel="nofollow">includin" rel="nofollow">ing contributions to in" rel="nofollow">informed marketin" rel="nofollow">ing decisions Assess and determin" rel="nofollow">ine the critical issues to be confronted in" rel="nofollow">in implementin" rel="nofollow">ing and managin" rel="nofollow">ing market- driven strategies