Strategic Management assessment
Answer the following questions based on the Panera bread case. EACH question should be answered on a separate page. Answers must be typed using Times Roman 12 font and NOT more than one page long.
1. Define the industry in which the company operates. Apply Porter’s 5 forces framework
to analyze and explain the industry’s profitability.
2. How does the company create value for the customer? Use Porter’s Value Chain Model
to analyze the company’s internal activities and their relationships/interactions with one
another.
3. Applying Porter’s Generic Strategies, describe the company’s competitive advantage (or
lack of). Does this advantage stem from its core competency?
4. What strategic advice would you provide to the company to enhance its profitability?
Explain how your recommendation takes into account both internal and external
environmental factors.