Require Reading and understand Business Model (Customer Willing To Pay (WTP) and Cost position.
Please write 2 pages of the Case Study of "Patagonia". Please write "evaluate Patagonia's business model (analyze both WTP (Willing to Pay) and cost position).
To explain about cost position I have attached a link to explain the "Cost position" here https://smallbusiness.chron.com/strategic-management-accounting-functions-3993.html
You can search more if it doesn't make sense.
Sample Solution