strategic marketing

strategic marketin" rel="nofollow">ing \ Order Description You are in" rel="nofollow">in the fin" rel="nofollow">inal stages of the selection process for the position of Marketin" rel="nofollow">ing Director of Thorntons, who will be tacklin" rel="nofollow">ing the difficulties facin" rel="nofollow">ing the company in" rel="nofollow">in the market as of 2017 and beyond. As part of the fin" rel="nofollow">inal stage all candidates have been asked to prepare a 4,000-word report critically assessin" rel="nofollow">ing the company's recent performance, and the marketin" rel="nofollow">ing strategy you would adopt should you be successful in" rel="nofollow">in the selection process. Please note that the case study (Jennin" rel="nofollow">ings, 2005) was produced over 10 years ago, so you must in" rel="nofollow">investigate and trace the latest developments of the case company. You are expected to research the current status of the company utilisin" rel="nofollow">ing any secondary data you may fin" rel="nofollow">ind useful, e.g. the latest company reports (available from their corporate website) and in" rel="nofollow">information from busin" rel="nofollow">iness commentators, press and other credible sources. Focus should be on market positionin" rel="nofollow">ing relative to competition in" rel="nofollow">in both busin" rel="nofollow">iness-to-consumer and/or busin" rel="nofollow">iness-to-busin" rel="nofollow">iness markets. You may in" rel="nofollow">incorporate your market observations (e.g. store visits) in" rel="nofollow">in your analysis. You should justify why you believe your strategy will be successful based on contemporary Strategic Marketin" rel="nofollow">ing Theory and an assessment of the current state of the market. You are expected to support your critical assessment of the company by relatin" rel="nofollow">ing it to and critically analysin" rel="nofollow">ing contemporary theories of strategic marketin" rel="nofollow">ing. You are expected to construct arguments to support your analysis and discussion usin" rel="nofollow">ing appropriate academic references and journal articles. \