Strategic Marketing Management

Interpret the Strategic Management process and assess the role of the planning cycle:

1. Include the different aspects of the Strategic Management process and evaluate how companies achieve
   and maintain Sustainable Competitive Advantage (SCA).
2. Include examples from a specific organization in a chosen industry or sector.
3. Analyze the role of microeconomics in creating a sustainable competitive advantage.
   Write a 3-page paper (APA 7th format, no abstract required) with the following key points:
4. Interpret the Strategic Management process and assess the role of the planning cycle.
5. Include the different aspects of the Strategic Management process and evaluate how companies achieve
   and maintain Sustainable Competitive Advantage (SCA).
6. Include examples from a specific organization in a chosen industry or sector.
7. Analyze the role of microeconomics in creating a sustainable competitive advantage.
   When considering these questions, take some time to think through how you will structure your paper. Be sure
   to support your work by referencing the textbook – chapter 1 &2 and supporting it with two additional
   references..
   References should include:
8. Text Book – Chapter 1 & 2:
   o Aaker, D. (2001). Developing business strategies (6th ed.). John Wiley & Sons, Inc.
9. Supplement these sources with citations to current (within the past 5 years and peer-reviewed) research
   body.
10. Two additional relevant peer reviewed research articles published in the last 5 YEARS

Sample Solution