Strategic Marketing Management- SimBrand

Your team is in" rel="nofollow">in charge of all marketin" rel="nofollow">ing decisions for your smart phone company, which manifest themselves through the SimBrand Simulation. Over the course of the comin" rel="nofollow">ing weeks you will not only have to thin" rel="nofollow">ink about your weekly decisions which represent years within" rel="nofollow">in the market place, but you need to devise a more long term strategy usin" rel="nofollow">ing the current market data as well as the strategic moves made by competitors. Your presentation can be broken in" rel="nofollow">in to five sections: 1) Background Information Brand overview –Name and Logo, products, and any other scene settin" rel="nofollow">ing in" rel="nofollow">information you fin" rel="nofollow">ind important to provide. 2) Current Situation and Trends 2.1. Summaries of relevant background in" rel="nofollow">information on the market, competition and microenvironment, and trends therein" rel="nofollow">in, in" rel="nofollow">includin" rel="nofollow">ing size and growth rates for the overall market 2.2. Identification of the main" rel="nofollow">in opportunities and threats to the products that must be dealt with in" rel="nofollow">in the comin" rel="nofollow">ing years, and the relevant strengths and weaknesses of the products 3) Marketin" rel="nofollow">ing Objective(s) Present the marketin" rel="nofollow">ing objectives the team developed based on the relevant givens in" rel="nofollow">in the case 4) Marketin" rel="nofollow">ing strategy Description of target segments your company fin" rel="nofollow">inds most profitable and an explanation for the attractiveness of your selected segments.