Strategic report

Order Description Leading European and Asian luxury fashion brands have been following aggressive marketing strategies and are currently facing a number of local and global challenges. As a newly appointed brand manager of ONE of the four brands i.e., Burberry, Jimmy Choo, Michael Kors, Shang Xia, choose ONE country and write a strategic report answering the following questions. 1)What has made the brand successful so far? Analyse and critically evaluate the brand’s business model and competitive positioning in the chosen country. 2)What are the future opportunities and challenges for the brand? Propose and justify strategic changes to address current and future trends in the market in the chosen country.    

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