You are creating a strategic storytelling brief for a local client for your final
project. A strategic brief is a document that outlines crucial information that lays the
foundation for the rest of a project. You give a client a brief before creating a full
social media campaign.
Purpose: A social media professional is responsible for creating a strategic plan.
This assignment gives you real-world experience in a hands-on way. Through the
brief, you present your client with a report on how best to use social media to tell
their story.
Directions: You will propose a strategic storytelling brief for a client based on the
research you conducted this semester. You will select Facebook, Instagram, Twitter,
YouTube, LinkedIn, Twitch, Snapchat, or TikTok as the platform for this brief (pick
one). You will use Adobe Creative Cloud Express to create at least two samples in
support of your brief. Think of this project as the type of report created by a social
media agency. It should be highly professional and polished. Some ideas for how to
use social media strategically for a brand would be by using Instagram Stories,
promotional videos, contests or sweepstakes, paid social advertising,
behind-the-scenes footage, unveilings of new products/campaigns, exclusive
content from events, and introduction to team members/VIPs. You will conduct
research about your client through a client proposal. You will also complete
exercises about your client and you may refer back to those when completing your
project without having to cite your previous work.
Final strategic storytelling brief components:
● Introduction to your selected platform
● Overview of your client
● Key audience
● Strategic mindset
● Goal and objective statements
● Content ideas
● Best practices
● Creative
● Backup your information with a minimum of 3 sources
Introduction to your selected platform:
● In 1 paragraph, give an introduction to Facebook, Instagram, Twitter,
YouTube, LinkedIn, Twitch, Snapchat, or TikTok (select just one)
● Who started this social media platform/app, statistics of users, and how
many active users are there on the app
● How has this platform been used strategically?
● What are some prominent campaigns and brands using the app
● Make sure to cite references to these figures; sell your client on why
they should be using this app
Overview of your client:
● Develop a 1-2 paragraph overview of the organization (Basic
background info, who are they, who do they serve, and what is their
mission)
● The overview can be pulled from the Client Proposal project
● Is your client on your selected platform? What is the rationale for them
to be on this app?
Sample Solution