You are a member of the Memorial Hermann Health System’s Marketing Department, located in Houston,
Texas. The Department Director has asked you to propose specific marketing strategies that the System
can employ to expand their overall market share. You must complete the following:
- Recommend marketing strategies based on the application of marketing analytics and qualitative
research. - Critique organizational social media and Internet marketing strategies to ascertain alignment with a firm’s
directional strategy. - Evaluate the benefits and consequences of content and search engine marketing as tools to engaging
customers and creating value.
Sample Solution