-1. Describe the market size of each target buyer segment in quantifiable units (number of buyers and/or
dollars)oldentify any further segmentation that may be needed to reach the best target or set of targets for your client's product/service offering.
specify projected market growth of each segment over 3-5 years-2. Estimate your expected market share as a percent of each target segmentoexplain
the rationale for your estimates, considering the competitors and their market share, and your client's competitive position;ospecify all assumptions
you used in your estimation (e.g., about price, competitors’ market share, new entrant threat), oshow all your calculations so they can be readily
verified-3. Pricing: Describe the pricing strategy (low price leader? High priced luxury leader? Value pricing?) How will the pricing strategy support
market entry? Competitive positioning? (You may have addressed pricing specifically in your competitive strategy in Week 6)o. Specify the
recommended sales price.
Sample Solution