Strategy theory.
Consider Powell’s (2017) diligence-based strategy, Kim and Mauborgne’s (2005) blue ocean strategy, and Porter’s (1996, 2008) strategy theory. Which do you believe is the more effective to achieve competitive advantage in organizations today? Why?
Sample Answer
Powell’s (2017) diligence-based strategy, Kim and Mauborgne’s (2005) blue ocean strategy, and Porter’s (1996, 2008) strategy theory are all effective ways to achieve competitive advantage in organizations today. However, I believe that the blue ocean strategy is the most effective.
The blue ocean strategy is based on the idea of creating new market space, rather than competing in existing markets. This means creating products or services that are new and innovative, and that offer customers a leap in value. By creating new market space, organizations can avoid the head-to-head competition that exists in existing markets, and they can achieve sustainable competitive advantage.
Some examples of companies that have successfully used the blue ocean strategy include:
- Apple: Apple created the iPod, which was a new and innovative product that offered customers a leap in value. The iPod created new market space, and it helped Apple to achieve sustainable competitive advantage.
- Southwest Airlines: Southwest Airlines created a new low-cost airline model that offered customers a leap in value. Southwest Airlines was able to achieve sustainable competitive advantage by competing on price, while still offering a high level of service.
- Netflix: Netflix created a new streaming service that offered customers a leap in value. Netflix was able to achieve sustainable competitive advantage by offering a wider selection of movies and TV shows than traditional cable or satellite providers.