Stratigic managment

Stratigic managment Order Description OVERVIEW OF THE TASK You are to write a report on the strategy of a ‘responsible’ company chosen by yourself. Your company should be publically listed and have operations in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the UK. To meet these criteria, you should pick one of the companies listed on the FTSE4Good UK50 in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">index. You are required to analyse your company’s strategy usin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing the 5 P’s framework (Min" rel="nofollow">in" rel="nofollow">in" rel="nofollow">intzberg, 1987). To conduct the analysis you must carry out origin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inal research. Your analysis should take the form of a critical evaluation and the report should present a clear and convin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">incin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing argument. EXPLANATORY NOTES ON TASK Use of the 5 P’s framework: You are required to analyse all of the 5 P’s but you are free to give greater emphasis to some of the 5 P’s than others. If one of the 5 P’s does not fit your company, you should explain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in why. Each of the 5 P’s is based on a considerable body of literature and you are encouraged to delve in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">into this literature to gain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in a deeper in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">insight in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">into each of the 5 P’s. For example, the defin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inition of strategy as ‘position’ is based on the work of Michael Porter (2004) and the Boston Consultin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Group (Stern and Stalk, 1998), among others. Presentin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing your analysis of the 5 P’s of your company’s strategy in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in 3,000 words is a difficult task and should not be underestimated. It is strongly advised that you use diagrams to help you present your fin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">indin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ings clearly and economise on words. Carry out origin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inal research: Your analysis should be based on data that you have collected and analysed yourself. As a min" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inimum, it is suggested that you use your company’s website, its official reports, and press releases as sources of data. Further, to analyse a number of the 5 P’s you will likely need to collect data over a number of years, for example strategy as pattern. Conduct a critical evaluation: For this assignment, it is not enough to describe your company’s strategy. You will need to consider the limitations of their strategy also. The 5 P’s framework can help to you to critically evaluate your company’s strategy. For example, you may feel that your company is payin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">insufficient attention to one or more of the 5 P’s or that the relationships between some of the 5 P’s is problematic. Present a clear and convin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">incin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing argument: The quality of your argument will likely be a key determin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing factor in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the grade you receive. Your report should say somethin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing meanin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ingful about your company’s strategy and you should be able to summarise this message in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in no more than three sentences. Further, it should be clear from the report how the analysis supports your argument. ASSIGNMENT STRUCTURE The assignment must in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">include an abstract, an analysis section and a critical evaluation section. The expected content for each section is provided below. The sections will be weighted as follows: ? Abstract - 10% ? Section 1 – 60% ? Section 2 – 30% Abstract The abstract should present the followin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing: ? Description of the company chosen. ? Rationale for choosin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing the company. ? The argument of the report. ? Description of the data used for the analysis. Section 1. Analysis of your company’s strategy usin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing the 5 P’s framework In this section, you will present the analysis of your company’s strategy. This will consist of 5 sub-sections (1.1 to 1.5), one for each of the 5 P’s. These sub-sections may vary in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in length dependin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing on the emphasis that you give to each of the 5 P’s. There is no need to present the 5 P’s framework as the markin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing team are familiar with it. You should defin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ine key terms however. For example, you could defin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ine positionin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing usin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing the defin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inition from Min" rel="nofollow">in" rel="nofollow">in" rel="nofollow">intzberg (1987), a defin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inition from Porter (2004) or the Boston Consultin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Group (Stern and Stalk, 1998). Section 2. Critical evaluation of your company’s strategy In this section, you will move beyond description to critically evaluate the strategy of your company. The form of the critical evaluation will depend on the analysis conducted but you may want to thin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ink about the balance between the 5 P’s in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in your company’s strategy or the relationship between the 5 P’s. You may even consider the relationship between your company’s strategy and its fin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inancial performance. In this section, it should be clear how the argument of the report evolved out of the analysis conducted. NOTES OF ASSIGNMENT STRUCTURE The structure of the report is designed in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in such a way that you will focus on writin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing up content that will contribute towards your grade. An in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">introduction is not required as the marker will get an overview of the report from the abstract. Background in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">information on your company, beyond that presented in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the abstract, is not required. The marker will get a better understandin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing of your company from your analysis of its strategy. A conclusion is not required. Instead, section 2 will act as a conclusion for the report. FORMAT 3000 word (+/- 10%) written assignment. References should be presented in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the Harvard Style format. The report should be written in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in size 12 Time New Roman font and should be double-spaced. A standardised template for the fin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inal report is provided at the end of the assignment brief and must be used by all students. the template: Abstract 1. Analysis of [in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">insert your company’s name]’s strategy usin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing the 5 P’s framework Present sub-sections usin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing the numbers 1.1 to 1.5. Figures and Tables should be numbered and titled. 2. Critical evaluation of [your company’s]’s strategy Present sub-sections usin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing numbers, startin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing with 2.1. Figures and Tables should be numbered and titled. References Please in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">insert your reference list in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in Harvard Style format here. PS: the company chosen is the company "NEXT" a fashion retail company. Please use the company reports among the refrrences.