"Strong Brands"
CASE STUDY 3-1"Strong Brands" Please respond to the followin" rel="nofollow">ing:
• Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands in" rel="nofollow">includin" rel="nofollow">ing Walmart you believe have the strongest likelihood of remain" rel="nofollow">inin" rel="nofollow">ing a source of advantage in" rel="nofollow">in the 21st Century and explain" rel="nofollow">in why.
• Explain" rel="nofollow">in the affects you believe the Internet’s capabilities will have on the brands and what the owner of the brand should do in" rel="nofollow">in light of them.