Structure organization
How would you describe Nokia’s organizational structure? functional versus divisional versus conglomerate; centralized versus decentralized; mechanistic versus organic?• Debate whether these changes help the company to execute its strategy goin" rel="nofollow">ing forward.
• How does Nokia's structure compare to your employer's structure? (Any organization you decide as a talkin" rel="nofollow">ing base)
Smartphones have seen good growth judgin" rel="nofollow">ing from the high percentage of people usin" rel="nofollow">ing them. This means the smartphone provider in" rel="nofollow">industry is experiencin" rel="nofollow">ing growth.
In 2011, Nokia announced a strategic partnership with Microsoft, a new strategy and a new in" rel="nofollow">internal organization. Reuters.com (2011) reported on the changes:
"With Nokia's planned move to Win" rel="nofollow">indows Phone as its primary smartphone platform, Symbian becomes a franchise platform, leveragin" rel="nofollow">ing previous in" rel="nofollow">investments to harvest additional value. This strategy recognizes the opportunity to retain" rel="nofollow">in and transition the in" rel="nofollow">installed base of 200 million Symbian owners. Nokia expects to sell approximately 150 million more Symbian devices in" rel="nofollow">in the years to come."
"As of April 1, Nokia will have a new company structure, which features two distin" rel="nofollow">inct busin" rel="nofollow">iness units: Smart Devices and Mobile Phones. They will focus on Nokia's key busin" rel="nofollow">iness areas: high-end smartphones and mass-market mobile phones. Each unit will have profit-and-loss responsibility and end-to-end accountability for the full consumer experience, in" rel="nofollow">includin" rel="nofollow">ing product development, product management and product marketin" rel="nofollow">ing.”
Sadly, that did not pan out.
• How would you describe Nokia’s organizational structure? functional versus divisional versus conglomerate; centralized versus decentralized; mechanistic versus organic?
• Debate whether these changes help the company to execute its strategy goin" rel="nofollow">ing forward.
• How does Nokia's structure compare to your employer's structure? (Any organization you decide as a talkin" rel="nofollow">ing base)