Swimming in the Virtual Community Pool With Plenty of fish

1. What is the nature of competition in this industry? Now that the New York Times has noticed, how long before competitors react?
2. Does Frind have a solid, sustainable business model for PlentyofFish?
   a. What are and should be his strategic goals for the business going forward?
   b. Can he sustain or grow the business, or should he sell it?
3. What is the best model going forward?
   a. Continue with a free site.
   b. Expand traffic (more members, more page views, more countries or niches)
   c. Expand offerings (different products and services)
   d. Offer subscriptions at one or more service levels

Sample Solution