Talking about AMAZONGO.

A. Case Study (100 points)
Detailed instructions are provided on Blackboard, available from the Content link to help students research and formulate a case response. Students must follow the prescribed format. Students must conduct original research.
Wiboon Kittilaksanawong; Aurelia Karp, Harvard Business School
The case focuses on competitive strategies of an online retailer that attempts to implement a diversification
strategy to compete with brick & mortar retailers in an evolving global market. Students must submit the
case response as a WORD document to the Assignment Drop Box (Content link) on or before the due date.
Late submissions will not be credited. This requirement is worth 100 points.

Sample Solution