Target audience: Low income families with young children and 18-35 year old women.
V. MARKETING TACTICS: Tactics explain how to carry out strategy. List every action required to implement
each of the strategies identified above.
A. Tactics in this section are built around the following elements of the marketing mix: Product or Service;
Promotion; Price; and Distribution (Place).
B. Use the following to assist you in developing your marketing strategies:
- Describe the PRODUCT. How will you POSITION or REPOSITION your event or product? Do you need to
create/adjust your logo? - PRICES must be established for each product line or service. Pricing objectives must match objectives for
product lines. Describe the PRICING OBJECTIVE for each product line or service. Identify which pricing
tactics-penetration pricing, meet-the-competition, skim pricing, promotional, etc.-you will use. - Describe the DISTRIBUTION for each product line or service. The use of new channels of distribution often
offers opportunities to gain a competitive edge (differential advantage). Examples of distribution channels
include direct mail, door-to-door sales, electronic shopping, site flexibility, etc. - PROMOTION (include ADVERTISING, PUBLICITY AND SALES). Prior to developing your budget it is
imperative that you determine what is desired of your promotions and advertising. Keep in mind that in every
sport organization there are limited resources. Therefore, resources should be employed where they will have
the greatest “bang for the buck”