Market in Hongkong
Market analysis for the target brand
Instructions ：1.Brand decision: Assume that your group has been hired as a consultant to the marketer of a particular brand within this product category, to evaluate the strengths and weaknesses of the brand relative to competitors. Provide a general information about the target brand and its market (e.g., market share information; major competitors; current market positioning).
- The analysis of the target consumers is highly clear and concise. The connection with the relevant theories is clearly made with outstanding elaborations.
Sample Solution