target market/Perceptual map./Explain the Map placement
Usin" rel="nofollow">ing the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.
Identify the important attributes for your chosen product and select two key variables for your perceptual map.
Prepare a perceptual map for your chosen product/brand and usin" rel="nofollow">ing a min" rel="nofollow">inimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in" rel="nofollow">in the consumers' min" rel="nofollow">inds.
Explain" rel="nofollow">in why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in" rel="nofollow">in the min" rel="nofollow">inds of the target market.
Create an 8- slide Microsoft® PowerPoin" rel="nofollow">int® presentation with notes in" rel="nofollow">includin" rel="nofollow">ing the followin" rel="nofollow">ing:
Develop a Summary slide.
Explain" rel="nofollow">in the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).
Identify a Perceptual map.
Explain" rel="nofollow">in the Map placement.
Identify your references.
Format your assignment consistent with APA guidelin" rel="nofollow">ines.