View the Twitter feed of a large company/brand on Twitter. If you do not have a Twitter account, you can sign up for one for free or view the public Twitter feed of the company/brand you selected by visiting the home page of the brand/company’s Twitter page. For example, if you want to view the public Twitter feed for Thomas Edison State University, you would visit this link: https://twitter.com/tesu_edu
Note: You can perform a quick Google search to find a particular brand/company’s Twitter page.
Evaluate if and how a company is successfully communicating their brand. Write a brief proposal (400 to 500 words) and explain how the company could use Twitter more effectively.
In your proposal, consider the following questions:
Is the company’s voice authentic?
How would you describe the brand’s Twitter voice—funny or serious—and why?
How does the company interact with followers?
Sample Solution