Visit the “Hoover’s Company Records” guide accessible in the library. Read the guide for your chosen
company, paying attention to note factors that relate to the environmental factors as described in Chapter 3 of
the text.
Using this document and your own experience and knowledge of the company, prepare a paper that describes
each of the competitive and macro environmental factors forming your chosen company’s overall business
environment.
Define which factors comprise a business’s competitive environment and macroenvironment
Sample Solution