In 2017, Tesla launched the Model 3, designed to transform the car industry by being its first mass-market, affordable model. The company started taking “reservations” for the model in 2016, promising that it would arrive with a $35,000 price tag. By mid-2017, the reservations list had reached half a million customers, creating a new problem for Tesla. How could it possibly manufacture that many cars when production levels for all of 2016 were less than 84,000 cars?
https://cnx.org/resources/ce9720ae77010eb4015dcf98904d0c4b2f0c8bf3
In 2- 3 pages, review and answer the following questions. To support each answer, I ask that you refer (and reference) the chapter reading and at least two additional sources. Note: A bibliography should be submitted as well.
Module 7 - Case Study Questions:
What PESTEL factors supported Tesla’s success? Which factors posed challenges?
How has Tesla’s strategic position changed since it was founded in 2003?
What kind of responses would you expect from Tesla’s rivals in the automobile manufacturing industry to the Model 3’s popularity?
Sample Solution