Tesla Motors Strategy to Revolutionize the Global Automotive Industry
Tesla Motors Strategy to Revolutionize the Global Automotive Industry
1. Describe the characteristics of the global motor vehicle industry (basic analysis of
the industry’s macro environment - PESTEL).
2. What are the relative strengths of the five competitive forces affecting the global
automobile industry?
3. What are Tesla Motors' internal strengths and weaknesses? What market
opportunities does the company have and what threats can you identify that may
negatively impact the company's future? (basic SWOT analysis, Chapter 4)- Identify
internal resources and external resources that are available to the firm; discuss how
company uses these resowces, and what is their impact on company’s performance.
4. Would you describe Tesla Motors international strategy as a global, transnational, or
matidomestic strategy? Explain your answer.
5. What do you consider to be the most important strategic problems and issues facing
Tesla Motors, based on your analysis of company and the gobal electric vehicle
industry? Prioritize these problems and issues beginning with the most important. You
may use some of the more recent business articles on Tesla (as long as you properly
cite and reference them).
6. What actions would you suggest to the company's management team to help Tesla
Motors sustain or improve its competitive position in the domestic market and global
markets, and its long-tenn financial performance? How can Tesla revolutionize the
global automotive industry through their battery powered engines? Be specific in you