Texting and Driving Persuasion Strategy

There is a private-public partnership between the tech industry and the federal government to discourage texting and driving funded to the tune of $20 mio. All the tech giants will give you what you want – data, access to technology, etc. You have been appointed to write a proposal for how to most effectively and efficiently use these resources and this opportunity to persuade people – predominantly millennials – not to text and drive. Your job is threefold: 1) Briefly enumerate and assess persuasive campaigns made so far – what, who, how 2) Evaluate existing persuasive campaign attempts 3) Propose, given the resources and access you have at your disposal, how you will make a unique contribution to the persuasive campaigns to end texting and driving.