A pioneer in Six Sigma, Motorola, has recently split itself into two enterprises - Motorola Mobility and Motorola Solutions. Go to motorolasolutions.com and
click ‘suppliers’ and review Motorola’s commitment to its’ partners. How does Motorola apply ‘Lean’ and ‘Six Sigma’ to these relationships. (Motorola Mobility
has recently been purchased by Google).
Click on and read the following article https://archian.wordpress.com/2011/09/01/marketing-six-sigma-vs-blue-ocean-strategy/
The basic idea behind the Blue Ocean Strategy is that an organization may experience higher growth and increased profits by creating new demand in an
uncontested market space. Six Sigma’s primary objective is to improve the quality of process outputs by identifying and removing the causes of defects, or
errors, and minimizing variability in manufacturing and business processes.
Explain each, illuminating your discussion with the terms and concepts from this chapter. Which strategy is most effective and in what situations?
Sample Solution