Imagine that you are in the PR Department of the brand of your choice and you need to know the popularity of said brand within its main target. The content of the assignment must cover:
- Cover - Table of Content - Introduction: brief introduction of the brand and explanation of its main target.
- Survey: o Questionnaire: 8-10 questions. Each question needs a two-sentences justification explaining why this is the appropriate format (quote the relevant authors). Pay attention to the display of the questions, the length of the questionnaire, visuals… o Survey Process: how should the questionnaire be administered?
- Conclusion: How can you continue this research? Is there any other methodology that would be useful too?
Sample Solution
The brand I have chosen is Nike. Nike is an American multinational corporation that designs, develops, manufactures, and sells footwear, apparel, equipment, and accessories. With its iconic swoosh logo and “Just Do It” slogan, Nike has become a global leader in the sports apparel industry. More than just a clothing brand though – it’s a lifestyle choice for many of its customers. Their main target are primarily athletes or those who want to lead an active lifestyle but they also cater to people who simply want to look good with their trendy streetwear collections.