This definition suggests marketing can provide information to organisational departments which help them to be more successful and customer focused.
Which organisational departments do you think the marketing process can assist and in what way?
Please think about STEEPLE issues here.
The learning outcomes for this discussion are:
Describe how a marketing environment affects a firm's market strategy
Guidelines for discussion responses:
Your initial posting must respond to the question above in full and be at least 200 words long
Please try to limit all of your posts to 200-300 words maximum, so that others may be encouraged to reflect on, and respond to your ideas
Each discussion lasts for two weeks, across 2 consecutive units
You are expected to contribute a maximum of ten postings during that period, so you should respond to the postings of the other students several times
You must complete a summary post at the end of the discussion reflecting on your learning
Any posts added after the deadline or beyond the allowance of ten posts will not be assessed
You will be assessed on your contribution to this 2 week discussion at the end of unit 2
Sample Solution