The brief of Gary Armstrong

The brief of Gary Armstrong Order Description 1. Gary Armstrong (2015, p.68) states that: “Greater customer empowerment means that companies can no longer rely on marketin" rel="nofollow">ing by in" rel="nofollow">intrusion. Instead they must practice marketin" rel="nofollow">ing by attraction- creatin" rel="nofollow">ing market offerin" rel="nofollow">ing and sparkin" rel="nofollow">ing brand conversations that engage costumers (…)” Evaluate this statement and discuss its implications for Social Media Marketers. Use relevant examples. Source: Kaufman and Horton (2015) Digital Marketin" rel="nofollow">ing: Integratin" rel="nofollow">ing strategy and Tactics with values. Routledge