The Business Logic of Sustainability

Focus on the positive potential of profit and business: how about some good news for a change?

Three TED talks will start us off:

The Business Logic of Sustainability (Links to an external site.)
The Route to a Sustainable Future (Links to an external site.)
Let the Environment Guide our Development (Links to an external site.)
(This was from last week, make sure to watch it if you skipped it)

After all of the bad news this term, are you seeing any convergence of ideas here? Next, choose one of the following 4 TED talks to watch:
Let’s go all in on selling Sustainability (Links to an external site.)
Global Priorities (Links to an external site.)
How big brands can help save biodiversity (Links to an external site.)
Cradle to cradle Design (Links to an external site.)

(you can obviously watch more than one if you’re interested
After hearing about some potential solutions, how do you feel about the prospect of business and industry leading the shift toward sustainability?
Out of the 4+ talks you watched, is there one idea you feel more compelled to believe in or support?
After all of the bad news, is there hope? And can business and entrepreneurship play a role in a sustainable future?
The discussion board grading scheme:
Exceptional Participation
Average Participation

Sample Solution