Review the Cola Wars case, as well as the article “Five Competitive Forces that Shape Strategy
Consider the role of the following key components of the soft drinks industry value chain:
a. concentrate producers,
b. bottlers,
c. retailers.
Three Sections should considered for this case study:
For each of the key value chain components (concentrate producers, bottlers and retailers), assess the power of each of the five forces in the industry: that is, how powerful are the buyers, how powerful are the suppliers, and how powerful are the substitutes? How formidable are the barriers to entry and how intense is the rivalry?
Focus on how you see Coca-Cola positioned in the market vis-à-vis the five forces you have identified
Which recommendations would you give to Coca-Cola’s management to improve their position in relation to suppliers, buyers, barriers to entry, and competitors.
Sample Solution