Read the Congressional Research Service (2016) report Social Media and Disasters: Current Uses, Future Options, and Policy Considerations Examine the article by Bol (2015) and the Report of the Independent Panel on the U.S. Department of Health and Human Services (HHS) Ebola Response (Read Finding #5 pp. 6-7)
Using the CRS report (2016) and other resources to cite examples, describe how social media can be used during a critical incident (the CRS report contains five potential uses). Which is most important in critical incident response?
How could it have been used to address the communication shortcoming during the Ebola Response or the Current COVID-19 pandemic?
Read the EPA publication by Dr. Covello titled Effective Risk and Crisis Communication during Water Security Emergencies (applies to everything not just water emergencies) and/or watch the video of Dr. Covello explaining the message mapping process , and respond to the following then address the following questions.
Describe the key elements of message mapping. Refer to Appendix A: Seven General Rules of Risk Communication: Which do you think is most important? Using the example of the Ebola crisis you read about this week or apply to the current pandemic, were any of these rules violated?
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