The COVID-19 pandemic and Eastern European war
Your role: You are a mid-level product manager for an online truck and off-road aftermarket supply company.
Customers: You primarily sell directly to customers through your e-commerce website. You also sell through Amazon, Shopify, eBay, and small resellers.
Company products (and services): An assortment of aftermarket equipment, including lighting, modifications, lift kits, rims, decor, tow kits, rugged gear, and travel supplies.
What is the situation? The COVID-19 pandemic and Eastern European war have caused soaring gas prices and over seven percent inflation in one year.
Inflation and gas prices continue to rise with no end in sight. Consequently, trucks and off-road vehicles are being used and purchased. Your company’s suppliers face increased pricing for raw materials, logistics, and shipping. As a result, your company’s margin decreases, and you are receiving pressure to increase the number of sales or end-user pricing. Also, the cost of shipping to customers is rising and often delayed.
Your objective: Create a strategic marketing plan for a new vertical or horizontal product line to augment current products and build new revenue streams.
The demand for the new product should have little correlation with rising gas and inflation prices. Your job, future, and bonus depend on your ability to fulfill this objective
Your role: You are a mid-level product manager for an online truck and off-road aftermarket supply company.
Customers: You primarily sell directly to customers through your e-commerce website. You also sell through Amazon, Shopify, eBay, and small resellers.
Company products (and services): An assortment of aftermarket equipment, including lighting, modifications, lift kits, rims, decor, tow kits, rugged gear, and travel supplies.
What is the situation? The COVID-19 pandemic and Eastern European war have caused soaring gas prices and over seven percent inflation in one year.
Inflation and gas prices continue to rise with no end in sight. Consequently, trucks and off-road vehicles are being used and purchased. Your company’s suppliers face increased pricing for raw materials, logistics, and shipping. As a result, your company’s margin decreases, and you are receiving pressure to increase the number of sales or end-user pricing. Also, the cost of shipping to customers is rising and often delayed.
Your objective: Create a strategic marketing plan for a new vertical or horizontal product line to augment current products and build new revenue streams.
The demand for the new product should have little correlation with rising gas and inflation prices. Your job, future, and bonus depend on your ability to fulfill this objective
Sample Solution