Discuss the development of a website, Dreamy Vibes, to promote and sell Fashion Clothing and accessories. Our target audience are female age 18~ 25 years old, college student. Some good examples of the website I would like to develop are https://forloveandlemons.com or https://daisy.limited. The information display on the website should be clear and laconic. Base on our target consumer, most young adults in that age will prefer fashion products to make efforts on style instead of quality at affordable prices. I believe cooperate with some influencers to put on our products and display it on our website can be attractive. Social media marketing is a better way to promote our website. The reason that I decided to design this kind of website is my interests. I am a heavy user of e-commerce fashion retailers at 24 years old. In other words, I fit the buyer persona of my website. I always follow many local fashion designers on Instagram and shopping on their website, in my experience, the brand design for female, college student is unduly focused on visual sense instead of user experience. The information present on those kinds of websites is usually chaos and misunderstanding. Therefore, I would like to develop a website beautiful and laconic. To determine if my website is a success, the pageviews (1000 visits per month), conversation rate (around 1%), and bounce rate (<55% cause new brand) should be the most significant numerical value. Also, the user feedback of the sample is essential to improve the end product.
Project approach
Phase #: Analyze
The company’s strengths are the affordable price and fairy design for female. The significant weaknesses in the company include low awareness and limitation of financing. The opportunities which the company has are e-commerce will increase because of the worldwide pandemic or Design a user-friendly website. Threats include a saturated market of fashion retailers.
Phase #: Design
The official website will be the primary channel to sell our product. We intend to utilize social media handles and mobile apps such as Instagram. The user experience must note how to make the user experience a good one when visiting the website. The problem with other fashion websites is that they do not have a smooth checkout sequence. This is something that I would address on my fashion website. Our website can ship our product worldwide. The primary strategy for marketing I would like to develop is Email marketing. It is the cheapest way to attract more customers in digital marketing. The customers would be the first to know whenever there is something new on the website.
Phase #: Development
Since fashion is a highly visual industry, optics plays a significant role in attracting customers. I believe that the website should be attractive in terms of color since it is the first thing that end-users see. I plan to incorporate the lilac theme on the website. There should be fantastic imagery that surrounds it. The website will showcase the predominant style of the products. There would be slick videos as well and bold product images. All of which are part of the marketing display to attract more customers. High-quality photographs will be used. The big and high-quality photos can attract more visitors, and this would serve as a guide for them as they eye through the website. Full-screen width photos can also be used with models who wear the brand. Upon opening the website, the only information that the users would see would be the brand name, the various products' photos, and the menu. No small images would be used as they could interfere with the imagery or workflow. Using the human element can be more emotionally appealing. Instead of solely featuring the products, photos of them with models can invite or encourage more customers since they could visualize the product more. The method of information organization should be the category. The navigation bars should also be conspicuous for the audience to gain the information they want right away.
Phase #: Implementation
Training WordPress (e.g.)
Phase #: Evaluation
After finishing our website's design, I would like to suggest using google analytics to analyze the data and found the bug in our website. It also helps our marketing team define which type of digital marketing is most efficient for our product. The feedback of users is another significant way to assess the work.
Scope of work
Determine the brand name and target consumer 2021/02/02~2021/02/23
Research on target audience and Swot analysis 2021/02/23~2021/03/07
Established strategy and designing plan 2021/03/07~2021/03/13
Ascertain the information architecture and try different
Templets on WordPress 2021/03/13~2021/03/27
Designing website vision and navigation bars 2021/03/27~2021/04/22
Test sample and editing end-product 2021/04/22~2021/04/29
Presentation 2021/04/29~2021/05/03
Sample Solution