The digital marketing landscape is constantly changing, and companies must be nimble and able to develop, evaluate, and change their digital
marketing strategies in a short amount of time. Traditional marketing allowed marketers to create brand messaging and control how it was shared with an
audience. But now more than ever, control over what is said about a brand or product has been put into the hands of consumers. The internet, social media, and
mobile platforms have given rise to the voice of customers, and marketers have had to adapt.
Prompt: For this assignment, you will examine the social media platforms used by the brand you selected. You will discuss how these platforms are used to
support the brand’s digital marketing strategy. Before recommending changes to a brand’s digital presence, it is important to review and analyze its current
state. This will help inform changes and improvements in the new media campaign.
Specifically, the following critical elements from Final Project I must be addressed:
II. Social Media Platforms: In this section, examine the social media platforms used by the brand you selected. Discuss how these platforms are used to
support the brand’s digital marketing strategy.
A. Identify the social media platforms the brand uses and explain how they align to the brand’s target market.
B. Describe how the brand uses each social media platform. Consider what the brand’s social media posts consist of or look like.
C. Describe how the brand must modify posts in order to accommodate the differing functionalities of social media platforms. In other words, how
does a brand need to change a post between various social media platforms in order to communicate the same message?
Sample Solution