THE EVALUATION OF SATIFSCATION WITH CAR RENTAL SERVICE STUDY

THE EVALUATION OF SATIFSCATION WITH CAR RENTAL SERVICE STUDY Order Description Referees Comments 1. The strongest point is the novelty of the topic of the study. The weakest points are methodology and technical merit. The paper seems a simple descriptive analysis., I expected a more extended and deeper explanation of methodology. In this context if I have a look at one of the most recent books describing the different research Methods in tourism (See: Handbook of Research Methods in Tourism. Edited by L. Dwyer, A. Gil and N. Seetaram. Edward Elgar Publishing. Northampton, USA) -that includes qualitative methods- descriptions include more details about regular procedures. (Please make sure you have list the handbook of research methods in tourism in reference and add the in-text citation in several part of the editing manuscript) 2. The contribution to the area of study is currently limited they recommendation would be to undertake deep modification if the paper has to be published. IT would be best as a Research Note ( we confine this to 2000 words excluding tables, figures and references Ed.). (Please make sure the whole article rewrite and under 2000 words excluding tables, figures and references.) 3. The potential for influencing policy and practice has to be discussed. 4. Abstract: Rewrite completely. It should include a brief description of the objective, methodology and a summary (one sentence) about main results. Do not mention Priceline and Hotwire in the second sentence in the abstract. It is expected that your objective is general (To evaluate Opaque websites in the context of car rental) and Priceline and Hotwire are the examples you analyse (your case Studies). 5. After describing the fourth characteristic of opaque products, you began describing your case study. You should differentiate this from literature review. 6. “Six of the leading online car rental brands are…” (A citation is required) 7. Page 14. Paragraph starting with “Based on the literature,” Which literature? Some reference is expected here. 8. Rewrite sentence “Perceived information quality affects the satisfaction of travelers (Nusair & Kandampully, 2008) renting cars from Priceline and Hotwire” Is this your result? In general, it is good to compare your results with previous literature, but it is important to highlight which your own results are! This is not clear in the final paragraphs just before the conclusion. 9. The objective of the study is too ambitious. Using the research method selected for the study, it is not possible to evaluate satisfaction with rental car service in the context of the total travel experience. It is only possible to evaluate the satisfaction with rental car service using the selected channels; but nothing else. In this context, authors are requested to redefine the objective of the study and to generalize the aim. 10. Do not use subsection in the conclusion section. It is good to include recommendations but not separately. In conclusion section, please include limitations of your study and recommendation for future research. PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)