Description
This is the book pdf read chapter 1 the function of marketing and answer the questions:
The questions:
- Why has marketing assumed a position of increased impor- tance in the management of hospitality organizations?
3- Explain the difference between selling and marketing. How are the two similar? Think of an example to illustrate each concept.
5- What are the key variables in the marketing environment? In your opinion, which is the most important? Why?
6- Of the variables in the marketing environment, are there one or two that you believe a marketing manager can control or predict more easily than the others? If so, which one(s) and why?
7- What changes in technology will impact the hospitality and tourism industry in the next five years? What specific positive and negative impacts of technology do you foresee?
- How does the marketing function interface with other areas in an organization?
Sample Solution