Part 1
Discuss what a marketing plan is and describe the different components of the marketing plan in your own
words (see figure 16.2 in the text). Also explain how the marketing plan is helpful to the organization. You
do not have to put together a marketing plan for this assignment
Part 2
Please take the elements/components you have learned in this course (such as the SWOT,
goals/objectives, etc.) and translate/apply them into haw they would be carried out into the execution of a
marketing strategy.
For instance (note that these examples may not be used in your assignment):
In a SWOT analysis you determined that one of the strengths of a company was that weekly team
meetings were held where ideas are exchanged and commendations are awarded to team members who
have met or exceeded goals or expectations for the week. How can we translate or incorporate that
Strength into a marketing strategy?
Sample Solution