read and refer to the section on "The Gain-Loss Theory of Attraction," I have given the screenshots of the pages 704-710
Please answer the following questions in detail:
In your own words, describe the gain-loss effect.
What do you see as the strengths and weaknesses of this theory? That is, in general, what do you find particularly compelling about this theory, and where do you believe it doesn't work as well. (e.g. "The theory says X, and that's a good point because…." or "The theory say Y, but I don't think that works very well because….") Please include multiple strengths and weaknesses.
Give a personal example of someone who liked you, then later grew to dislike you, or someone who disliked you initially and grew to like you. Did the gain-loss theory work in this situation? Why or why not?
Sample Solution