British American Tobacco Heidelberg Factory. (2013). In S. D. Bluen (Ed.), Talent management in
emerging markets, (pp. 317-328). Randburg, South Africa: KR Publishing.
Retrieved from EBSCO eBooks in the Trident Online Library (click on “Additional Library Resources” under the
library search box on the TLC course home page. Then click “EBSCO eBook Collection.” Type the title of the
book in the search box).
Case Assignment
After you have read about the Heidelberg BAT factory in Chapter 15 of the Bluen book, please respond to the
following:
Create a visual that shows five of the most important globalization issues specific to this employer and rank
them in importance to their business success. Your visual can be a chart, a flyer, or a drawing, as long as it is
in a format that is accepted in TLC.
Then discuss in detail the top (#1) and bottom globalization issues (#5) and explain why you ranked them as
you did.
Finally, look up the company/industry in each of the following:
IBISWorld (under library search box on TLC page, click “Additional Library Resources,” then click IBISWorld
and search by company or industry).
Company’s website
Locate two high-quality articles related to globalization at this company (peer-reviewed high-quality references
are found in the online library).
Review what you have learned from your research in a-c above, especially as it updates the case information
in Bluen’s book. Bring in information from Chapter 2 of the Bluen book, too.
Remember to provide an introduction to your paper and a conclusion. Also cite sources and include a
References page.
Sample Solution