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After you watch the video, use the following two sets of questions to guide your first contribution to the discussion:
Why do you believe the homeless person's original sign failed to motivate its target audience to donate?
Do you think the homeless person’s new sign would be considered “good marketing"? Why or why not?
Why do you believe the homeless person's original sign failed to motivate its target audience to donate?
The homeless person's original sign was very direct and to the point. It simply said, "Homeless. Anything helps." This type of sign can be off-putting to some people. It can make them feel guilty or uncomfortable, and it can make them less likely to donate.
The sign also didn't provide any information about the homeless person. This made it difficult for people to connect with the person and to feel empathy for their situation.
Finally, the sign was placed in a location where people were not likely to stop and read it. It was placed on a busy sidewalk, and people were just trying to get where they were going.
Why do you believe the homeless person's original sign failed to motivate its target audience to donate?
The homeless person's original sign was very direct and to the point. It simply said, "Homeless. Anything helps." This type of sign can be off-putting to some people. It can make them feel guilty or uncomfortable, and it can make them less likely to donate.
The sign also didn't provide any information about the homeless person. This made it difficult for people to connect with the person and to feel empathy for their situation.
Finally, the sign was placed in a location where people were not likely to stop and read it. It was placed on a busy sidewalk, and people were just trying to get where they were going.