The impact of macro trends
Evaluate the impact of macro trends such as the globalization of businesses, international migration, and conservationism on consumer behavior. How will these trends affect the marketing of selected goods or services in the future?
Sample Answer
Macro trends such as the globalization of businesses, international migration, and conservationism have a significant impact on consumer behavior.
Globalization of businesses
The globalization of businesses has made it easier for consumers to purchase goods and services from all over the world. This has led to a more diverse range of products and services being available to consumers, and it has also made it possible for consumers to compare prices and find the best deals.