Understanding the impact of TikTok’s influencers on the consumer behavior of generation Z in the UK
Sample Solution
TikTok has become one of the most popular social media platforms in the UK and the rest of the world, with millions of users worldwide. As a result, its influencers have begun to play an increasingly influential role in Generation Z’s consumer behaviour. TikTok influencers are essentially content creators who have built up large followings on the platform and can use it to promote products or services. They often produce short videos or clips featuring themselves using or talking about certain brands that their followers may find interesting or helpful.