The impact of TV advertising on Consumer behavior – Albania Case

The today society is criticized as being a society of consumerism. People are exposed and implored by marketing everyday through diverse tactics. One of the most known is advertising which is considered also as the most influential channel of marketing. This leads to strong social criticism, in this thesis we focus on Albania. Since marketing is an unavoidable perspective of people’s daily life, the purpose of our thesis is to demonstrate how advertising is impacting on customer’s behavior.    

Sample Solution