Research & Discuss
Gather data on the Kroger Company ticker symbol KR to analyze. You can draw from the mini case' in your textbook and the video in Activity 1.3, but you are expected to also research outside sources.
- Go to Mergent Online (Hunt Library/Research Databases/Mergent Online) and review Kroger's latest Form 10K. Review other tabs like News and Competitors to develop a list of external threats facing the company. These are excellent documents for developing a list of internal strengths and weaknesses of the company. 2. Go to the Yahoo Finance cr website. Enter the ticker symbol for additional information on the company and review their major competitors. 3. Using Mergent Online and Yahoo Finance II: information. develop a list of 5 major strengths. 5 major weaknesses. 5 major opportunities, and 5 - threats (SWOT). These factors provide the underlying basis for a strategic plan because a firm strives to take advantage of strengths, improve weaknesses. avoid threats, and capitalize on opportunities. 4. In your post. discuss your top 3 major strengths from each of the SWOT sections and how they are performing against their two primary competitors.
Sample Solution