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The Lego
Questions for Lego case study:
1. What were the challenges faced by Lego in early 2000? Which are the main drivers to
be addressed?
2. What was the change to Lego’s business model introduced by the new Ceo Jorgen? Make
focus on internal changes
3. Describe the role of online communities
4. Describe the role of technology
5. What are the main challenges faced by Lego, right now?
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