The marketing concern of a popular company

Discuss the marketing concern of a popular company and what strategic measures need to be taken in order to regain success?

Sample Solution

A major marketing concern of a popular company is maintaining customer loyalty. It is important for companies to keep their existing customers loyal as they are often more valuable than new customers and cost less to retain. Companies can achieve this by offering great customer service, providing unique benefits and rewards, staying up-to-date with the latest trends in the industry, and engaging in meaningful conversations with their customers.