The motivation of innovation in construction companies

By Published on October 3, 2025

Analyse and code your data of the interview transcript provided. You are to submit the following:

  1. Write a page discussing how you choose what to include in the coding scheme, and any lessons you have learned from this
  2. The coding scheme developed from your data analysis as per example in Table 1 & 2 below

Notes:
Research questions are:
RQ1: What is the motivation of innovation in construction companies?
RQ2: What are the main causes/components of innovation in construction companies?
Theory: Innovation Systems by Malerba (2002, 2004, 2006).

Step 1 Create a List of Codes (from the 2 Articles given). For example:

Table 1: List of Codes Created from Theory and Created from Interview
Categories Sub-categories Sub-categories Sub-categories Sub-categories Sub-categories Sub-categories
RQ1 Motivation of Innovation
Opportunities
Problem
RQ2. Causes/Components of Innovation
Institutions rules,
Demand
Actor & Networks
Knowledge
New Codes

Step 2 Read the Interview Transcript and make notes of your observations
Step 3 Code the interview as you read the second time. Refer to Table. Note that the words you choose to use for your coding process maybe of following nature

  1. Use the same words with the same meaning
  2. Use different words but with the same meaning
  3. Different meanings. You may add these new codes to Table 1 as Others

Step 4 Place your coding in per Table 2 below.
Table 2 : Results of Coding from Interview Transcript with
Ms Innovation Project Manager, Ms L.

Research Question Codes Lines from Interview Line Number
Motivation Opportunities - differentiation When the construction giants are differentiating themselves the smaller ones start to use XYZ to differentiate themselves. 2-4
Opportunities XX - XX

Sample Solution